Abstract:

As is known, in recent years, financial public relations is becoming increasingly important. One of the reasons for the increase of the number of risks that threaten organizations today. In this context, financial public relations process has become important in terms of risk management. In particular the process of risk communication should be managed carefully by the financial public relations professionals. In this article, the financial public relations to use in the process important of the risk communication are discussed, in the context of the global financial / economic crisis. For this purpose, before the recent financial / economic crisis was briefly explained, and then financial public relations, and functions were explained. İn addition, ın this study, the concepts of risk, risk management and risk communication were mentioned. The last section of the article focuses on the use of financial public relations in the process of risk communication. In this section is referred to the importance of media and social media

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