Abstract:

The purpose of this research is to identify the metaphors that managers working in hotel enterprises have about the concept of "stajyer". The survey included a total of 45 managers, including 29 men and 16 women. The research data is collected in a metaphor form. In the form, participants were asked to complete the phrase "Studiers ... similar, because ...". The data obtained was analyzed by quality research methods. The participants produced 30 metaphors about the concept of the internship. Considering the common characteristics of the metaphors identified by the participants, those that are related to each other were classified under the same category. At the end of this process, 30 metaphors were gathered under a total of 5 categories, including the individual that develops as interested, the absence of the absence, the individual that creates the innovation of the existence, the individual that will develop with experience and the individual that will lead to the future.

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