Abstract:

Financial literature keeps its up-to-date as an important concept that allows individuals to make rational decisions in an increased environment of uncertainty and to follow a conscious path on their financial situation. Creating awareness about this is important in terms of directing this awareness to the right financial behavior. The aim of this study is to study the financial attitudes and behaviors of individuals, starting from the level of knowledge on financial literature, and to investigate whether social media and software applications have an impact on financial literature. For this purpose, the data set obtained through an e-mail survey with 225 people has been implemented by decision trees and logistics regression analysis. According to the results of the Decision Tree, the data set is divided into two groups, age 25 years and age 6 and age 25 years. According to the logistical regression analysis results, the variables affecting the basic level of knowledge about financial literature are only financial attitude scores for 25 years and older, while gender, education and social networking scores for 25 years and older.

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Abstract:

Financial literacy remains an up-to-date concept as it enables individuals to make rational decisions, to facilitate decision-making processes and to follow an informed path about their financial situation in an environment of uncertainty. Establishing awareness about financial literacy is important for directing this awareness towards correct financial behaviors. The aim of this study is to investigate financial attitudes and behaviors of individuals based on their level of knowledge about financial literacy and to investigate whether social media and software applications affect financial literacy. For this purpose, decision trees and logistic regression analysis were applied to the data set obtained by creating a sample of the study by e-mail survey application to 225 people. According to the results of decision trees and logistic regression analysis, the variables affecting the basic level of knowledge about financial literacy are gender, education and social network score for the age above 25, and financial attitude scores for the age of 25 and younger.