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Bu araştırmada kış turizmi kapsamında seyahate çıkan farklı tipolojilere sahip turistlerin tüketici davranışı kapsamında seyahat memnuniyetlerine odaklanılmış ve turist tipolojisi ile seyahat memnuniyeti ilişkisi incelenmiştir. Bu amaç doğrultusunda Ilgaz Kayak Merkezi’ne ziyaret gerçekleştiren 547 yerli turistten anket ile veri toplanmıştır. Anket verilerinin analizi sonucunda kış turizmine katılan turistlerin tipolojileri araştırmacı, maceracı, organize kitle ve başıboş turist olarak belirlenmiştir. Turistlerin seyahat memnuniyetleri konaklama, güvenlik, eğitmen, pist, ulaşım ve alışveriş önceliğinde şekillenmiştir. Araştırmada sadece maceracı turist tipolojisi ile seyahat memnuniyeti arasında düşük düzeyde pozitif bir ilişki bulunduğu görülmüştür. Ayrıca Ilgaz Kayak Merkezi için öncellikli sorunlar ulaşım alt yapısı ve alışveriş imkanlarının yetersizliği olarak tespit edilmiştir.
This study focused on travel satisfaction in the consumer behavior of tourists with different types of travel within the winter tourism and the relationship between tourist typology and travel satisfaction. For this purpose, data were collected by survey from 547 indigenous tourists who visited the Ilgaz Ski Center. As a result of the analysis of the survey data, the typologies of tourists who participate in winter tourism have been determined as researchers, adventurers, organized crowds and single tourists. The travel satisfaction of tourists is shaped in the priority of accommodation, safety, trainer, track, transport and shopping. The study found that there was a low-level positive relationship between only adventurous tourist typology and travel satisfaction. Also, priority problems for Ilgaz Ski Center have been identified as the infrastructure of transportation and the lack of shopping facilities.
This research mainly focused on the travel satisfaction of tourists with different typologies in winter tourism in the context of consumer behavior. And, it is examined the relationship between tourist typology and travel satisfaction. For these purposes, survey data were collected from 547 local tourists who visited the Ilgaz Ski Center. Typology of tourists participating in winter tourism was determined as adventurous, organized mass and stray tourists as a result of analysis of survey data. It is determined that the travel satisfaction of tourists consists of accommodation, security, ski instructor, ski track, transportation, and shopping. As a result of the research, it is only seen that there is a low positive relationship between adventurous tourists typology and the satisfaction of travel. Moreover, it has been identified that lack of transportation infrastructure and shopping facilities is a privileged problem for Ilgaz Ski Center.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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