Abstract:

Today’s are planning to establish long-term relationships with their stakeholders and work for it. Today, when economic, social, and political changes are taking place rapidly, the market conditions are getting more difficult every day and institutions need more public support and participation than yesterday. Therefore, in many sources, the importance of the concept of public engagement as the beginning of this long-term goodwill-based commitment is emphasized and the methods for providing it are discussed. The long-term commitment between the institution and the relevant target audience to be established towards the future begins with the promise of the institution to fulfill its obligations towards the public. It is very necessary that the institutions receive the support of the public. The concept of public engagement is translated into public participation in the public support decision-making processes. The public definition that is meant here actually covers all the stakeholders in which the institution is in a relationship. The word participation means involving or being active in a process or situation in a process or situation. In today’s posttruth era, public support-participation towards institutions depends on the development of the relationship established between the institution and the public on the basis of confidence and satisfaction. The feeling of trust and satisfaction towards the organization is possible with the accuracy, transparency and continuity of the corporate communication. The public support of the institution is possible through the influence of mediation of public relations. The aim of this study is to reveal the positive relationship between support and supporting behavior to the institutions that the public honestly perceives. The institution’s perceived transparent communication, honest communication, will increase public confidence and satisfaction, and will facilitate the organization and the institution’s relevant target audience to gather together. This research was conducted with the aim of determining what is expected from the institution in the formation of facts and trust in the creation of public support and participation, and of conceptualizing and measuring commitment and support to the institutions. This study will also study the impact of public relations on the perception of reality and trust in the public and the means of providing public support to the institutions.