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DDestinasyonlarda turistlere sunulan konaklama, yeme-içme, ulaşım, rekreasyon, vb. hizmetlerin yanı sıra destinasyonun sahip olduğu alışveriş olanakları ve bu olanakları sunan görevlilerin tutumlarından turistlerin memnuniyet algıları da son derece önemlidir. Bu çalışmada yerli turistlerin destinasyon alışveriş olanaklarından ve alışveriş noktalarındaki görevlilerin tutumlarından memnuniyet algı düzeylerinin belirlenmesi amaçlanmaktadır. Bu kapsamda hazırlanan anket formu Temmuz-Eylül 2019 döneminde Göbeklitepe destinasyonunu ziyaret eden 400 yerli turiste yüz yüze iletişim kurularak ulaştırılmıştır. Anketlerden elde edilen veriler (386 anket) SPSS programında analize tabi tutulmuştur. Yapılan analizler sonucunda; katılımcıların çoğunluğunun destinasyon alışveriş olanaklarından (%71) ve destinasyondaki alışveriş noktalarındaki görevlilerin tutumlarından memnun oldukları (%65) ancak katılımcıların daha az olmakla birlikte önemli bir kısmının ise destinasyon alışveriş olanaklarından (%29) ve destinasyon alışveriş noktalarındaki görevlilerin tutumlarından memnun olmadıkları (%35) belirlenmiştir. Ayrıca katılımcıların destinasyon alışveriş noktalarındaki görevlilerin tutumlarını İçtenlik, Nezaket, İletişim, Turistlerin İhtiyaçları ile İlgilenme ve Hediye Paketleme Becerisi boyutları kapsamında değerlendirdikleri belirlenmiştir.
The satisfaction perceptions of tourists from the shopping opportunities of the destination and the attitudes of the staff who offer these opportunities are also very important in addition to accommodation, food and beverage, transportation, recreation services offered to tourists in destinations. In this study, it is aimed to determine the levels of satisfaction perceptions of domestic tourists from destination shopping opportunities and the attitudes of staff at shopping points. The questionnaires prepared in this context were delivered to 400 domestic tourists who visited Golgotha during the period of July-September 2019 by face to face communication. The data obtained from the questionnaires (386 questionnaires) were analyzed by use of the SPSS program. As a result of the analyses, it was determined that the majority of the participants were satisfied with the destination shopping opportunities (71%) and the attitudes of the staff at the destination shopping points (65%); but less of the participants, still a significant portion were not satisfied with the destination shopping opportunities (29%) and the attitudes of the staff at the destination shopping points (35%). In addition, it was determined that the participants evaluated the attitudes of the staff at the destination shopping points within the scope of the dimensions of Sincerity, Courtesy, Communication, Care for the Needs of Tourists and the Skill of Gift Wrapping.
The satisfaction perceptions of tourists from the shopping opportunities of the destination and the attitudes of the staff who offer these opportunities are also very important in addition to accommodation, food and beverage, transportation, recreation services offered to tourists in destinations. In this study, it is aimed to determine the levels of satisfaction perceptions of domestic tourists from destination shopping opportunities and the attitudes of staff at shopping points. The questionnaires prepared in this context were delivered to 400 domestic tourists who visited Göbeklitepe during the period of July-September 2019 by face to face communication. The data obtained from the questionnaires (386 questionnaires) were analyzed by use of the SPSS program. As a result of the analyzes, it was determined that the majority of the participants were satisfied with the destination shopping opportunities (71%) and the attitudes of the staff at the destination shopping points (65%); but less of the participants, still a significant portion were not satisfied with the destination shopping opportunities (29%) and the attitudes of the staff at the destination shopping points (%35). In addition, it was determined that the participants evaluated the attitudes of the staff at the destination shopping points within the scope of the dimensions of Sincerity, Courtesy, Communication, Caring for the Needs of Tourists and the Skill of Gift Wrapping.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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