Özet:

In the design process that man designs for man, some individual, social and cultural values are a communicative device for satisfaction of desire as well as the need-satisfaction function. This complex situation raises questions about the connection between the substance known and the object known. Historically, it appears that new design forms that develop due to the subject-object pre-acceptance and paradigm changes that contain potential problems do not eliminate the first-period design practices. In this context, the design of industrial products today depends on different ontological acceptance, continues to be a very paradigmatic branch of science and practice where different epistemologies and methodologies are used simultaneously. The study discussed the appearances of ontological discussions starting with the substance-object dualism in the philosophy in the industrial product design practice and the reflections of the different epistemology and methodologies in the discipline, by comparative method of star design and participating design. The approach to the existence of star design is associated with Lukacs' ontology, while the philosophical origins of participating design are explained by Heidegger's ontology.

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