Özet:

The algorithms have provided the basic infrastructure in the equipment and production of the new age with technology, and every day they have driven this production to accelerate, and they have brought new practices to the cultural life. At the end of these practices, in the last decade, concepts such as data consciousness and digital self have entered our lives. The increasing critical and ontological studies by the researchers reveal that new media applications that enter our lives through the internet and become “more intelligent” every day re-form the culture in a big data framework. These developments, which are of great importance in terms of daily life practices, have brought new and different "ethical" discussions. While algorithmic categorizations strongly transform language, social theory and social expertise and are defined as one of the most important phenomena of the age, this article focuses on the new social identities, environments assigned by new social contexts and algorithms; the new concerns within these transforming environments. The main question of the study is the limitations that algorithms create or can create in the axis of social life; the possible effects of cultural transformations that occur. In the study prepared by the method of quality content analysis, the answer to this question was reflected in the light of current literature, cultural transformations and the impact of these transformations on daily life.

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