Özet:

In recent years, the concept of "Entrepreneurial University" has been frequently met. Innovation has enabled them to become actors that are becoming increasingly important centers for the areas in which they are developing as well as for universities in every field of life. When studying the development of universities, you will see that the last generation of universities are entrepreneurial and innovative universities. This has led to the students and academics’ entrepreneurial thought as well as the use of knowledge, i.e. the transfer of knowledge and technology. In this context, the entrepreneurial university has become an important mechanism in the transfer of information and technology and in the resolution of society’s problems. This university model has gained a significant momentum in the university size of entrepreneurship in Turkey since 2012. As a cause of competition, government authorities consider the role of universities in this field while offering significant incentives and supports in the field of university entrepreneurship, there are serious expectations in this field. The universities have recently been observed to highlight the entrepreneurial and innovative university characteristics in their marketing activities. But what does it mean to be an entrepreneurial and innovative university? How entrepreneurial and innovative university can be measured and evaluated. In this context, TÜBİTAK applies an index that ranges entrepreneurial and innovative aspects of universities every year. The aim of this study is to reveal a theoretical structure that can create the ground in the design of an instrument that measures the characteristics of entrepreneurship and innovation of universities in Turkey using grounded theory. According to this, in Turkey in 2017 in the Entrepreneurial and Innovative Universities Index in the universities with specialists responsible in the deep discussions resulted in data-based entrepreneurial and innovative universities environmental conditions, entrance and output activities related to a qualitative and quantitative modeling. With the method of sampling for the purpose of this index and the technique of maximum diversity, there have been hundreds of conversations with 26 academic and administrative staff specialized in the field in 15 universities determined from 7 regions of Turkey. As a result of the five-stage turning content analysis process, a theoretical structure was achieved, consisting of 3 themes and 14 categories of these themes, including Strategic Entrepreneurship Orientation, Potential Activation and Development and Projects and Trading. The presented theoretical model, process and SMART approaches are based on the essence of sustainable, student-focused, community-interactive and balanced assessment of output and input activities. The fact that the entrepreneurial university paradigm has not been found in a research on how it works in Turkey and how universities can be measured and evaluated in this direction makes this research extremely important. It is possible to say that the results of the research will bring about a radical paradigm change in university entrepreneurship. In the course of the study, discussions were discussed with suggestions.