Özet:

Abstract The inclusion of computers in working life with the developing technologies has accelerated the transfer of commercial activities to electronic environments. The widespread use of the Internet accelerates communication with cross-border geographies and adds a digital dimension to commercial activities carried out in traditional working life. Today, it is an undeniable reality that electronic commerce has a significant share in the trade volumes of nation states. As a matter of fact, due to the Covid-19 global epidemic, which started at the end of 2019 and whose effect has continued to the present day, working life has moved to electronic environments to a large extent throughout the world, and the termination of face-to-face jobs due to the pandemic has caused a significant part of the traditional workforce to be unemployed. The aim of this study is to clarify how the digitalized working life due to the internet, which has a widespread use in cross-border geographies, will affect the workforce and social transformation, and how the electronic working life, which has emerged by creating a revolutionary effect in traditional working life, will rise in the light of sociological modern views. The blue-collar workforce, which came to the forefront with the Industrial Revolution and succeeded in gaining union power, started to lose its dominance in the working life with the implementation of neoliberal policies by the states since the 1970s. With the transfer of working life to electronic environments, it is expected that the existing workforce will gain technological competencies, so new generation jobs emerge. In this study, social class inequalities, new identity determining factors, possible cultural polarizations as a result of the rise of the white-collar workforce due to electronic working life are examined. In addition, how technology should be used in the new working life, where individuality comes to the fore, and the evolution of entrepreneurship and unionization are also discussed. It is thought that this study will contribute to the literature in terms of evaluating the sociological problems that may be encountered in electronic working life.

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