Özet:

They perform many different functions, such as mass communications, information (information), socialization, motivation (motivation), education, entertainment, providing political participation. They also use different techniques to perform these functions successfully. The use of the "Fear Attraction" factor is one of the techniques. Fear attractiveness is a technique trying to convince people when they do not follow the advice provided in the messages, indicating the negative consequences they will have; it is a technique trying to convince them through fear. For example, adding the elements of fear to a news text that may be linked to fear by subject contributes to the interest in that news text and to the strength of the direction aimed at news. As much the attraction of the news is perceived, the message is even more convincing. Such practices often appear to be preferred in accidents and disasters such as traffic accidents, earthquakes, water pressure, epidemic, which require prior preparation or strict treatment of the measures to be taken when they occur. The subject of this study is to identify how newspapers, one of the most rooted representatives of the mass media, in the example of covid-19 pandemic, have benefited from the fear attraction factor in newspapers. For this purpose, the news of eight different newspapers carrying the pandemic on the hand was studied according to the indicative method.

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