Özet:

Communication allows for the sharing of knowledge, sentiments, and experiences. People have employed a variety of communication channels and venues throughout history. Trade exhibitions are venues for the display of goods and services, and they make use of commercial display stands. Companies have a fantastic opportunity to sell their goods, enhance their brand identities, and form alliances at these trade shows. Exhibition spaces act as venues for both brand identification and communication. Eco-friendly designs can assist in saving the costs connected with setting up a display at trade exhibitions, which can be rather expensive. Sustainable booth designs include the use of recyclable materials, encouraging energy and water conservation, and reducing environmental effects. This study offers a case study on an eco-friendly exhibition stand design as part of a university architecture curriculum. This article's goal is to provide architectural students with greater knowledge about sustainable exhibition stand design by offering a scientific viewpoint on the topic. The essay extols the virtue of sustainability in moral design and urges students to adopt practices that have a positive influence on the environment and preserve natural resources. It highlights how the stand design may include a variety of sustainability principles, including water management, waste management, material choice, and energy efficiency. Furthermore, this study aims to educate architectural students on sustainable exhibition stand design and encourage them to adopt design approaches that reduce environmental impacts. According to the results of the study, students demonstrated an increase in their knowledge levels regarding sustainable designs and their integration into projects. Students particularly offered solutions related to waste management and the use of recycled materials in stand designs. This study also provides guidance for different works on sustainable exhibition stand design, encompassing energy efficiency, waste management, material selection, and sustainability principles. It can serve as a resource for architecture and interior design students.

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