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Green marketing is a marketing strategy that promotes environmentally friendly products, services, and production processes. This type of marketing aims to satisfy the needs and desires of customers while also being responsible in maintaining social and environmental gains over the long term. Green marketing plays an important role in satisfying the needs and desires of customers while also contributing to environmental sustainability. By adopting sustainable business practices and promoting eco-friendly products, companies can attract customers, build brand loyalty, and make a positive impact on the planet. The study will help spread knowledge about green marketing among the public. Also, the research will advance the field of green marketing.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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