Today, both consumers and sellers are concerned about the world's future, and this has influenced customers' purchasing decisions to favor environmentally friendly or eco-friendly items. Because of this shift in client expectations, manufacturing businesses have altered their processes and are now producing more environmentally friendly products. This green policy prompted a wide range of actions, including: 1. Product modification 2. Change in production process 3. Packaging changes 4. Modifying the advertisements This research paper reflects critical analysis of Green Marketing in Eastern India.
Alan : Eğitim Bilimleri
Dergi Türü : Ulusal
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