Özet:

Tourism is one of the fastest growing industries in the world and is the main currency and employment source for many countries. Although tourism is very diverse, two broad concepts can be distinguished; mass tourism and alternative tourism. Mass tourism has failed to meet expectations due to its negative economic, environmental and socio-cultural effects. Alternative types of tourism have emerged to reduce the negative effects of mass tourism and meet the demands of tourists seeking new experiences. This article consists of two sections. In the first section, the mass and alternative tourism concepts are studied. The development of the tourism sector in Antalya, the problems and solutions proposed in Antalya tourism are being sought to be revealed by the literary study. Secondly, a face-to-face survey was conducted with the managers of travel agencies in Antalya to reveal their perceptions and attitudes regarding the effects of mass and alternative tourism and to learn the problems and solutions of the tourism sector in Antalya. Basic research results show that damaged natural environment, low tourist spending, lack of promotion abroad and uneducated and insufficient labour are the most important problems of Antalya tourism.