Özet:

This research tests the assumption that the demography effect, which is a strong determinist paradigm in communication studies, has begun to lose its validity in the contemporary world, in terms of the communication skills of Bayburt University Faculty of Health Sciences and Vocational School of Health Services students. The intensive use of communication skills, especially in the health-related professions, requires professionals in this field to have high communication skills. Communication skills, which form the basis for many skills, can be developed more actively during the studentship years. Along with the lessons taken in these years, the experiences students gain by living, hearing and seeing the events enable them to acquire skills that can make their communication effective. Today, most of the active professions take place in the environments where human relations are intense and open to communication.The convergence of verbal communication skills with digital systems together with the rise in communication technologies reveals that geographical and demographic affect should also be questioned. While “demography”, which took on the mission of geography, which was defined as 'destiny' for a long time, is still at the center of communication science studies as an active focus of understanding, the thesis that a psychographic approach should now be adopted is the main basis of this research. In the survey study, which was tested in order to prove that psychographic thinking would be a more accurate thought in infrastructure researches required for the design of communication skills, which is a need in higher education, 7 hypotheses were tested on the basis of demographic independent variables and it was determined that demography did not cause a significant difference in general. This result is a preliminary determination that more weight should be given to psychographic design in survey model field studies.

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