Özet:

Covid-19 can have a number of effects on people’s normal life, daily affairs, tourism activities and consumer behavior. Consumers develop consumption habits in such epidemic periods, depending on place and time. The research was carried out to study the effects of Covid-19 perception on consumer behaviors, especially normal life and tourism; tourism trends and tourism forms depending on their attitudes and preferences; food and accommodation and hygiene safety needs on local tourists. The universe of research is formed by indigenous tourists in Turkey. In the framework of the research, the method of "easy sample" was applied in the framework of untouched sampling. The number of examples was assessed by the data contained in the 407 survey form. For the test of the hypotheses intended to be measured in the study, the Smart PLS 3 program, the bootstrapping technique, was applied. According to the road analysis results, the perception of Covid-19 has been determined to have a negative impact on life-tourism within the general impact and the tourism trend-tourism in the context of attitude and preference. Similarly, the perception of Covid-19 has also been found to have a negative impact on the eating and accommodation system in the field of hygiene and safety.

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