Özet:

The tourism sector is accepted as a respected business area worldwide at the level it reaches economically. As a result of this level reached, the tourism competition and the desire to gain earnings are increasing. The tourism sector, which is rising as a business area, contributes culturally and socially to the region where it develops. The most important economic problem faced by countries is the current account deficit. Along with the tourism sector, the current account deficit is reduced with the expansion of job opportunities ın the region and the number of tourists coming. Turkey, the tourism industry is aware of these pros attaches great importance to the tourism sector and carry out investments in this regard. The intention of this study were examined in Iranian tourists prefer Turkey trip in determining factor in choosing Turkey, aimed to bring solutions to the problems they have experienced during travel. Questionnaire technique, one of the quantitative research methods, was used in the study. Expectations and satisfaction levels of Iranian tourists were tried to be determined with the survey study. As a result of the analysis of the data obtained from the survey, it was seen that 87.9% of the participants graduated from university. Participants' average trip times a week and perform at their holiday in Turkey is largely through agencies. In the choice of accommodation type; It is understood that the most preferred system is all-inclusive system. It has been observed that the variables of destination service quality and satisfaction significantly affect the revisit intentions. Iranian tourists, especially those who go to five-star hotels, have a higher perception of destination service quality than four and three-star hotels.

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