Özet:

This study was first conducted in Turkey within the framework of political marketing and in the framework of the transition to the presidential system on 24 June 2018 participating in the presidential election in the country in the framework of the political marketing activities and marketing communication efforts and evaluation of the presidential candidates in their pre-election campaigns, by examining personal or party websites and social media uses through the method of content analysis. Between 01-24 June 2018, the results were assessed by the content analysis method based on the data and information obtained by assessing the personal or party websites of the candidates, as well as their posts on Facebook, Twitter, Instagram accounts. Research is important in terms of not having previously been studied in this field and keeping light on the research that may be done in this field in the future. The research universe of this study is made up of a total of 6 presidential candidates who participated in the elections on June 24, 2018 and their personal or party websites and photos, videos, slogans and all kinds of oral sharing on their Facebook, Twitter, Instagram accounts. The data obtained is assessed according to the full method of counting. In the assessment of the data, some identifying statistics have been used. According to the research, although Recep Tayyip Erdogan has more followers than other candidates on Twitter, Instagram and Facebook accounts, the result is that Muharrem INCE and Meral AKŞENER from the presidential candidates, social media accounts, Twitter, Instagram and Facebook pages are more active, intense and effective than other candidates in the framework of tools to hold political marketing activities. In addition, the result of all the presidential candidates participating in the election was observed as a result of the use of personal or party website and social media accounts, Twitter, Instagram and Facebook pages in political marketing activities mostly as a virtual meeting area, as well as the place and time of the meeting photos, selfie photos and time advertising/plakat-ilan-duyuru or all the meeting videos due to the publication of personal or party website and social media accounts.

Özet:

This study, the scope of political marketing evaluated in the framework of promotional efforts and marketing communications with political marketing activities they perform in the pre-election campaign of the participating presidential candidate in the presidential election held across the country on June 24, 2018 in the framework of the transition period for the first time made and the presidential system in Turkey, personal or party web The use of social media and social media is analyzed by content analysis method. Between the dates of June 01-24, 2018, the results of the content analysis were evaluated in accordance with the data and information obtained as a result of evaluations of the presidential candidates on their personal or party websites as well as their facebook, twitter and instagram accounts. Research is important in terms of not working in this field before and shedding light on the researches that can be done in this area in the future. The research universe of this study consists of 6 presidential candidates participating in the elections on 24 June 2018 with photos, videos, slogans and all kinds of verbal shares on their personal or party websites and facebook, twitter, instagram accounts. The data were evaluated according to the complete counting method. Some descriptive statistics were used to evaluate the data. As a result of the study, it was found out that the presidential candidates Muharrem İNCE and Meral AKŞENER were using their personal or party website and social media accounts as twitter, instagram and facebook pages more actively, intensively and effectively in terms of their political marketing activities and promotion tools than other candidates. In addition, all of the presidential candidates participating in the election, personal or party website and social media accounts, twitter, instagram and facebook pages are mostly rally photos in political marketing activities, selfie photos and self-advertisement / posters / announcements / announcements Because of the publication of all the rally videos, it was observed that personal or party website and social media accounts were used as a virtual rally area.

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