Özet:

The aim of the study is to measure the quality of service, customer satisfaction, and the impact of religious belief in providing services for entertainment and reward purposes in the province of Bingöl. Today, when the commercial volume in the service sector rises, the measurement of the impact of the religious beliefs of the final consumers on the quality of the service, satisfaction and loyalty perceived, is important in the point of increasing the commercial revenues of the service providers. In the study, the method of survey was used in quantum research. The universe of the study is formed by residents in the province of Bingöl, and the sample group consists of 389 people. For this purpose, the survey was carried out face-to-face with customers serving from entertainment and reward business in Bingöl province. The data obtained was evaluated with the help of the SPSS package program. The study applied Correlation, Regression, T test and ANOVA analysis. The analyses showed that there was a positive relationship between the participants’ religious beliefs, levels of satisfaction and value they perceive and their loyalty. It has also been revealed that the quality of the service and the perceived value affect the customer satisfaction and the customer loyalty in the customer satisfaction. It has been found that there is no significant difference between the gender and loyalty, satisfaction levels and values perceptions of respondents. According to the results of Anova, there is no significant difference between the age of the participants and their perceptions of loyalty, satisfaction and value. However, there was a significant difference between religious beliefs and age of participants.

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