Özet:

In recent years, consumers’ experiences have begun to increase, and the experience marketing practices created in this direction have also increased parallelly. From this point on, the study with the move first addressed the basic concepts related to experience marketing and aimed at introducing effective applications presented in the experience dimensions. Secondly, the aim is to compile the work done in the field summer, to present the outstanding characteristics and findings of these studies, and to demonstrate the reflections in the summer of the strong effects of experiences on consumer attitudes and behaviors by making a comprehensive assessment. Thirdly, for future studies in different fields, it is planned to provide a broad resource that can be shown together by providing the possibility of comparing past applications. This study is a literary synthesis that studies the studies carried out between 1982 and 2021, from the years in which experience marketing began to develop to the present day. In the study, a qualitative research approach, document examination was used. The findings show that in the studies conducted in the field of experience marketing, experience dimensions have a strong impact on customer satisfaction, customer loyalty, brand commitment, behavioral intentions variables. Moreover, studies in recent years also show that experience marketing is addressed along with the concepts of green behavior, green consumption, sustainable consumption, climate change and opens new areas of application.

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