Özet:

The purpose of the research is to analyze the contents of the institutions’ investors’ relations on their websites through the strategies of “interaction, positivity, transparency, security, networking and task sharing” defined as strategies forining relationships in public relations. In this context, the 500 largest companies in Turkey 2016 survey published by the Capital Journal has been studied in the context of the strategies ofining relationships in public relations of the top 10 institutions. Investor relations of the reviewed institutions on the website is determined that the very clear access strategy category is "link indication" and the positive strategy is "interactive content" within the framework. In terms of the clarification strategy, the categories "shares information", "annual reports" and "the board list" were highlighted. In the context of the security strategy, the categories that are very clear have been found to be "corporate management" and "CEO's message in the annual report". In terms of the networking strategy, the 10 institutions were also directed to partnership with third parties, while the shared task strategy for problem-solving activities found that no institution was listed on the investor relations website.

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