Özet:

Purpose - The purpose of this study is to identify subjective assessments on the identification of factors affecting the choice of cryptocurrencies through objective emphasis. Method - In the study, the analytical hierarchy process (AHP) has been used multi-dimensional decision making technique. A seven-person assessment team consisting of a team of experts in cryptocurrency and cryptocurrency assessed the criteria and subcriteria through bilateral comparisons. Starting from here, these assessments have been converted into global weight vectors through the Analytical Hierarchy Process. Results - According to the analysis results, those with the highest score in the criteria that affect the choice of cryptocurrencies of the individual portfolio managers of enterprises investing in cryptocurrencies are defined as "Technological curiosity", "The control of the person's money" and "Data and transaction privacy". In addition, the criteria with the lowest score are identified as "Control Power on the System", "Coin Producer" and "Privacy of Identity Information". Discussions: In this study, analysis was carried out by the Method of the Analytical Hierarchy Process (AHP), which is one of the multi-criteria decision-making methods for the purpose of emphasizing the criteria that influence the cryptocurrency selection of individual portfolio managers investing in cryptocurrencies and determining the most important criteria. The analysis conducted by AHP identified the criteria affecting the choice of cryptocurrency by individual portfolio managers investing in cryptocurrencies and the results obtained by making a ranking of the importance of these criteria were discussed.

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