Özet:

The main purpose of this study is to explore how franchise entrepreneurs perceive the franchise system and how these perceptions have an impact on entrepreneurship. For this purpose, the universe of research is formed by franchise enterprises in Elazığ and Malatya Province in 2018. The number of participants achieved in various sectors (food, clothing, education), the universe of the research is 148 people. In the study, the quantum research method was used and the data was obtained by face-to-face survey technique. All 148 participants were hand-shared and filled in the face-to-face interview. In the analysis of the data, the SPSS-22 program was used. In the assessment of the data, the number, percentage, average, standard deviation were used as identifiable statistical methods. The t-test was used to compare quantitative continuous data between two independent groups, and the one-way Anova test was used to compare quantitative continuous data between more than two independent groups. The research finds that entrepreneurs have a significant difference between their perceptions of gender, age, educational status and their previous professions and the reasons for the direction to the franchise system, their perceptions of the difficulties in receiving franchise, their perceptions of the reasons for receiving franchise and their perceptions of the reasons for participating in the franchise process and process.