Özet:

One of the trends in the field of new technologies applied to journalism is the use of Artificial Intelligence tools. The experiments are not new, but in recent years they have increased importance for being one of the options to overcome the crisis affecting journalism. Aligned with some works that compare texts written by journalists and by algorithms, this exploratory reserach analyses the differences between the texts produced by the Prosebot algorithm of the Portuguese sports newspaper Zerozero.pt and the texts produced by journalists from several Portuguese publications. For this purpose, it was chosen to perform a content analysis using Voyant tools, having been analysed variables such as the number and variety of words, the number of paragraphs and words per sentence, the vocabulary density, and the readability of the texts. Besides the linguistic analysis, an evaluation related to the use of journalistic standards was also performed. The conclusions allow us to say that the contents written by Prosebot respect the use of journalistic standards and have no spelling or syntax errors that require human review before publication. However, the automatic texts are shorter, poorer in linguistics and always follow a very similar structure, which makes them less appealing. In this sense, the automatic production of text emerges as an excellent support tool for journalism, but, for now, it can still be considered as an autonomous way of producing news.

Anahtar Kelimeler: