Özet:

States diversify their activities in the field of public diplomacy. Digital diplomacy is one of them. After the developments in communication technologies, various tools are used within the framework of digital diplomacy activities. The use of social media by ambassadors is one of them. Social media provides significant advantages in reaching citizens of foreign states without intermediaries. The effective use of social media by ambassadors within the framework of public diplomacy activities is included in their job descriptions. The aim of the study is to seek an answer to the question of how well Turkish ambassadors adapt to new developments. The sample of the study consists of the ambassadors serving in the European Union (EU). It has been determined that there are 11 accounts among the ambassadors. The Twitter accounts of the ambassadors in the sample were examined by determining a specific time period (15-28 October 2020). The shares made in the accounts of the ambassadors were classified, converted into numerical data in tables, and content analysis of the shares was made. In the study, it was concluded that Turkish ambassadors did not use their Twitter accounts effectively within the framework of public diplomacy activities.

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