Özet:

While it was very difficult for ordinary people to find a place in the traditional media in the past, with the new media that became wide spread after the 2000s, this situation has now changed andordinary citizens have new platforms (social networks) where they can show themselves and become famous. On this platform, the individual attempts to prove thats/he is "different" or "special" with the desire to get the most attention on the audience, to be liked, appreciated and to gain popularity or to become famous, s/he produces content in this direction, exhibits and shares her/his performances with followers. These efforts of virtual attributed celebrities are meant to be phenomena. The study is a qualitative research method. Through the TikTok application, between August 2020 and February 2021 (six videos in seven months), the videos that the workers in the food industry shot and shared with the food products in their workplaces, in an effort to be unusual, interesting and to be liked, were discussed and evaluated. For this reason, sample videos were selected to the purpose and can be an example to media at the same time. Within the scope of this study, among the videos shared in the last year, specific to the TikTok application, the videos, were made with food products, especially at the work place, that are thought to reveal the last point reached in the effort to be extraordinary, interesting and appreciated were discussed an devaluated. Immediately after the release of these videos, it is thought that’s a remarkable is sue to shoot and share new videos that can be deemed negative every day, despite the negative reactions of the users as well as the likes of their followers, the closure of their work places, the firing of some of their jobs or the imposition of high penalties.

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