Özet:

In this period of rapid digital transformation, expectations and needs of individuals are also changing very quickly. The rapidly changing customer and expectations for are applicable within employees. In order to ensure customer satisfaction, should not neglect the satisfaction of employees. Employees are an important factor in the ability of to strategic goals and goals. The main objective of this study is to assess whether the employee’s satisfaction is an effective element. The model used in the study was prepared by consideration of the company’s dynamics as a result of the literary scan for the satisfaction of the employee and the talks with the company’s officials in which the research was carried out. The structural equality model has been applied to test the model. The work was done by face-to-face survey method with the field employees of a cargo company that serves throughout Turkey who work in the province of Bursa. The prepared model AMOS package program analyzed the survey data and the hypothesis created for the model was thesised. According to the results obtained, the leadership factor between the managerial factor and the managerial characteristics has a significant impact on the satisfaction of the employee.

Özet:

During this period of rapid digital transformation, expectations and needs of individuals change rapidly. The rapidly changing customer and expectations for businesses are valid for the employees. In order to ensure customer satisfaction, enterprises should not ignore employee satisfaction. Employees are an important factor in achieving the strategic goals and objectives of the enterprises. The main purpose of this study is to examine whether employee satisfaction is also an effective factor. The model used in the study has been prepared by considering the dynamics specific to the company as a result of the literature survey for employee satisfaction and the interviews with the company officials where the research was conducted. Structural Equation Model was applied to test the model. Study of a cargo company that provides services throughout Turkey with employees who work in the field Bursa survey was conducted through face-to-face method. The model was analyzed with AMOS package program and the hypothesis for the model was analyzed. According to the results, it was seen that the leadership factor, which is one of the executive factor and executive characteristics, has a significant effect on employee satisfaction.

Anahtar Kelimeler: