Bu çalışmada turizm odaklı kalkınma sürecinde Kayseri ilinde karşılaşılan başlıca sorunlar tespit edilmekte ve bu sorunlara yönelik çeşitli çözüm önerileri ortaya konulmaktadır. Çalışmada nitel araştırma yaklaşımı benimsenmiş ve araştırma verileri Kayseri ilinde bulunan 20 turizm sektörü paydaşı ile yarı yapılandırılmış mülakat yöntemi kullanılarak elde edilmiştir. Araştırma sonucunda ise turizm odaklı kalkınma sürecinde yatırım, tanıtım ve pazarlama faaliyetlerinin yetersizliği, destinasyon yönetim örgütü ve genel bir turizm master planı olmaması, güçlü bir marka ve imaj geliştirememe, turizm faaliyetlerinin tek bir sezona ve bölgeye yoğunlaşması, turizm işletmelerinin nicelik ve niteliklerinin yetersiz olması, nitelikli işgücü eksikliği, yerel halkın turizme katılımının sağlanamaması, teşvikler ve finansman konusunda sorunların yaşanması ve paydaşlar arasında işbirliğinin yetersiz olması gibi birçok sorunla karşılaşıldığı tespit edilmiş ve bu sorunlarla mücadeleye yönelik çeşitli çözüm önerileri (genel bir turizm master planı hazırlanması, entegre destinasyon yönetim örgütü oluşturulması, işbirliğinin sağlanması vb.) ortaya konulmuştur. Ayrıca, araştırma sonucunda gelecekte yapılacak çalışmalara yönelik olarak önemli önerilerde bulunulmuştur.
In this study, the main problems faced in the Kayseri province are identified in the tourism-oriented development process and various solutions to these problems are presented. The study adopted a quality research approach and the research data was obtained using the semi-structured interview method with 20 tourism sector participants located in Kayseri province. The study found that in the tourism-oriented development process, the lack of investment, promotion and marketing activities, the lack of a destination management organization and a general tourism master plan, the lack of a strong brand and image development, the concentration of tourism activities in a single season and region, the lack of the quantity and qualities of tourism enterprises, the lack of qualified labour, the lack of the participation of the local people in tourism, the problem of incentives and financing and the lack of cooperation between stakeholders, and the various solutions to combat these problems (the development of a tourism master plan, the creation of a tourism organization, the creation of a tourism organization, the creation of a tourism organization, etc.) It was revealed. In addition, the research has made important recommendations for the work to be done in the future.
In this study, the main challenges encountered in the province of Kayseri during the tourism focused development process are determined and various solutions are proposed for these challenges. Qualitative research approach was adopted in the study and research data was obtained by using semi-structured interview method with 20 tourism sector stakeholders in Kayseri. As a result of the research, it was determined that many problems such as insufficient investment, promotion and marketing activities, lack of a general tourism master plan and the destination management organization, failure to develop strong a brand and image, the concentration of tourism activities in a single season and region, inadequate quantity and quality of tourism businesses, lack of qualified labor, lack of participation of local people in tourism, incentives and financing problems and inadequate cooperation among stakeholders were encountered in the tourism focused development process and various solutions (preparing a general tourism master plan, establishing an integrated destination management organization, ensuring cooperation, etc.) have been put forward to struggle these challenges. In addition, significant suggestions for future studies have been presented as a result of the research.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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