Görüntüleme
70
İndirme
23
Today, people’s use of social media prompts governments to get digitized. Embassies engage in propaganda about their countries, establishing an agenda, and improving the country brand by reaching the people of the host countries through digital platforms. In this study, public diplomacy exercised by the American and Russian Embassies in Turkey was analyzed by monitoring their Twitter interactions. To analyze the data more accurately, applying the web content analysis, most mentioned tweets, retweets, retweeted tweets, and favorite tweets were examined into five categories, including Migration and Refugees; Environment, Climate Change, and Energy; Human Rights, Women, and Children; Middle East; Culture and Art. The reflections of the most retweeted tweet contents in the aforementioned categories were looked into in terms of whether they generated coverage on Birgün, Hürriyet, Sabah, Sözcü, Yeniçağ and Yeni Şafak’s digital platforms, chosen from the Turkish Media in terms of their circulation figures. According to the results, both embassies preferred one-way communication instead of interaction, and it has been ascertained that their tweets in those categories are not covered in the Turkish Media.
Today, people's use of social media promptes governments to get digitized. Embassies engage in propaganda about their countries, establishing an agenda, and improving the country brand by reaching the people of the host countries through digital platforms. In this study, public diplomacy exercised by the American and Russian Embassy in Turkey was analyzed by monitoring their Twitter interactions. To analyze the data more accurately, applying the web content analysis, most mentioned tweets, retweets, retweeted tweets, and favorite tweets were examined into five categories, including Migration and Refugees; Environment, Climate Change, and Energy; Human Rights, Women, and Children; Middle East; Culture and Art. The reflections of the most retweeted tweet contents in the aforementioned categories were looked into in terms of whether they generated coverage on The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day, The Day of the Day. According to the results, both embassies preferred one-way communication instead of interaction, and it has been assertived that their tweets in those categories are not covered in the Turkish Media.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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