Özet:

One of the communication tools that organizations use in order to create a positive perception in their target audiences and to ensure the continuity of this positive perception is corporate websites. Through its websites, the organization gets the opportunity to share information about itself with its stakeholders and target audience in first hand. In the process before the spread of the use of social media, workers in the field of health communication preferred traditional methods such as television, radio and advertising panels in the publication of health messages. With the spread of the use of the Internet environment, the possibility of access to the broad audience by websites and social media applications, the messages identified now can be made to reach the right target audience much more effectively. In this context, the private hospital administrations also through the corporate websites both the corporate structures, the quality of the healthcare they offer, the diversity, etc. They are able to communicate with their target audience and create an interactive communication environment. The aim of this research is to reveal how private hospitals use corporate websites in corporate communication activities. In this context, the websites of 490 private hospitals, which operate throughout Turkey and have agreed with the SGK (Social Security Authority), have been examined and evaluated in terms of corporate communication activities. For this purpose, the web pages of the hospitals concerned have been examined in the dimensions of "Website design, Corporate identity, Corporate promotion, Online corporate publications, Social media, Internet communication, Media relationships".

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