Özet:

New communication technologies are increasingly being used in everyday life, this situation is able to influence on people and organizations in the social life with a combination of many factors. In present, one of the most important tools of new communication technologies is said to be the internet. In these days the usage of internet becoming widespread, universities, like organizations want introduce themselves to the audience, go in to the effort to express themselves on the web page, to reach a wide audience, to demonstrate different aspects. By this way universities have the opportunity to reflect the corporate identity, to increase the level of awareness and preference availability through their web sites. In the past people had to visit institution to recognize organization and had to have face to face communication but in now, with the development of new communication technologies, people can access countless information through web pages of the institutions without leaving their homes. In this sense, in this study an assessment is made on which corporate communication tools is used in what extend in the web pages of state universities in Turkey. Method This study is a descriptive research using the survey method. General screening models, in a population composed of many elements, with the aim of reaching an overall judgment about the population or screening arrangements are made on a group of samples or samples to be taken from it. In this study, corporate communication tools on the web pages of the universities were subject to content analysis to measure the proportion of state universities to include the corporate media websites in Turkey. Population and sampling The population of study is state universities in Turkey. The number of state universities in Turkey is 104. In this study, the websites of all the universities located in the Higher Education Board’s website was examined. At the end of this study, It is aimed to achieve the findings concerning in what extend state universities of corporate communication tools used in web pages. Main web page of the university was examined in the content analysis of the study. Data collection techniques and tool The content analysis was conducted applying the coding table consisting of six major categories to the web sites belonging to 104 universities that determined as research sample. The state universities that partaking in Higher Education Council website are based to determination of the websites. Three coders have been used for web site analyses. All three encoder, associate degree PR is a student, was given training on coding. These encoders analysis was carried out between 30 May - June 2014. A new operational definition list has been prepared to provide a common language while filling the coding table by coders. There are 22 criteria located in 6 categories in the coding table. The categories and criteria used for content analysis applied to Web sites are: Content analysis was carried out to the 104 websites designated as a research sample by applying scale consists of six main categories. • General information on the corporate web page of the university: This category includes four under titles; the history of the university, the message of the rector, that campus map and the organization chart. • Corporate identity elements of the university in the corporate web page: In this part, there are three under titles; the university's vision, mission, and logos. •Social media tools in the University 's corporate website: In this category, the university 's web pages on Facebook , Youtube, Twitter and other social media tools are placed in. • Corporate publications in the University’s corporate website: In this category there are five under titles placed as the university's announcement, news, promotional video, online publications (e- journals, e- newspapers, e-newsletters), online catalogs and brochures. • Media relations at corporate web page of the

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