Özet:

This study carried out to determine the factors that effect brand and brand management of High School of Physical Education students at Ondukuzmayıs University. In this study the role of brand preferences and students issues that they explore related with demographic characteristics are investigated.The importance of income level, gender and different department students related with reasons that affect brand preferencesis is aimed. As a result of this study producers taking into account the preferences of students marketing their product. The variables were presented as the mean ±standard deviation and median and interquartile range (IQR, Q1 to Q3). Categorical variables were compared by Chi-Square test. The categorical variables were presented as as a percentage and frequency (PASW ver.19, SPSS inc. Chicago, IL)

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