Abstract:

Businesses are going to structural transformations in their business strategies, in a global competitive environment based on technology and innovation. In this transformation, the importance of production and marketing capabilities increases and plays a vital role in business strategies. The main objective in this process is to improve the performance of the business by providing customer satisfaction, along with the production performance of the. The impact of production and marketing skills, which play an important role in improving business performance, on business performance, production and marketing performance has been tested. In this context, the main objective of this study is to identify the impact of production and marketing performance on business performance. The application was carried out on companies operating in the Konya Aykent Shoe Industry Area. The results of the analysis have found that both production performance and marketing performance have a positive impact on the overall business performance.

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