Özet:

The purpose of this research is to analyze the household population structure, consumption trends and preferences for the consumption of fresh (old) greenhouse vegetables in the districts of Konak, Karşıyaka and Bornova of İzmir. For this purpose, data from 139 households living in Karşıyaka, Konak and Bornova district centers were collected using the survey method. In the analysis of the data collected, first demonstrated the demographic and socio-economic characteristics of households, then analyzed the behavior of the purchase and consumption of greenhouse vegetables. In the assessment of the factors, future trends and expectations of household people consider buying and consuming greenhouse vegetables, a five-dimensional liquid scale has been used. In the analysis of socio-economic factors affecting the consumption of greenhouse vegetables of households, logistic regression (logit) models have been created. According to the study, 67.63 percent of the household members surveyed are women and 32.37 percent are men. The average monthly income of the households is 4554.32 TL. 49.64% of household members were known or very well-known about greenhouse vegetables. 31.65% said they were less informed. 71.22% of the households consume greenhouse vegetables. The most important criterion that households take into account in greenhouse vegetables consumption is freshness. This is followed by hygiene, taste and taste. The possibility of households to consume greenhouse vegetables is that the individual is working, the number of individuals in the family and the income of the household people are positively affected.

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