Özet:

In the lingo-cultural environment, the language landscape of the world is a means of expression of cultural stereotypes, symbols and standards that shape society. The national mentality is one of the main aspects of language thinking. Therefore, studying the transmission of national-cultural characteristics of the original text in the translation process plays a crucial role in intercultural communication. The breadth of theoretical concepts and research methods characterizes modern translation studies. Especially in recent years, there has been an increasing interest in translation. Traditional translation has long been influenced by structural linguistics. In modern times, new perspectives on translation creativity have emerged. Cognitive approaches, in particular, have gained popularity among researchers in recent years.

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