Özet:

Typography, one of the basic elements of visual communication design, is the art of arranging letters and symbols that convey a direct message to the target audience with impressive, functional, informative and guiding features on the design surface. The main purpose of editing the texts on the design surface in terms of size, color, font and spacing is to direct attention and increase memorability. Typography, which has gained momentum in parallel with the development and change in the historical process, finds an application area in stamp designs and plays an important role in the transformation of information into writing with the principles of clarity and clarity. In the use of typography in stamp designs, it is necessary to pay attention to some design parameters such as the appropriateness of the space balance of the typography, the correct setting of the spaces between the texts, the legibility of the typography and the font. With the functional use of the stamp as a graphic design product, it has become possible to visualize the economic, political, cultural, artistic and historical values of the countries. While designing stamps, graphical analyzes should be made to support the functionality apart from its size and obligatory technical features. Elements and principles such as typography, illustration, photography, color, hierarchy, emphasis, balance and integrity used in the design should be constructed in accordance with the design structure of the stamp. One of the most preferred techniques in stamp designs is illustration. The use of illustration, which literally means "picture", in the design of stamps has enabled the creation of striking images and messages. Typographic analyzes combined with the illustration technique can create messages at an aesthetic level with a minimal style. In this study, it is aimed to reveal how the typography-visual relationship is by randomly selecting 11 of 20 postage stamps designed with the illustration technique between the years 2020-2022. The study is a qualitative study and was carried out within the scope of the analysis and evaluation of the visuals. The typography-visual relationship of 6 stamps out of 11 stamp designs discussed within the scope of the study exhibits a meaningful distribution and creates integrity. “Europe 2020 (Historic Postal Routes)”, “Tokyo 2020 Summer Olympic Games”, “World Environment Day (Upcycling)”, “World Environment Day (Climate Change)”, “Europe 2022 (Stories and Myths)”, “Kites” ” The typographical arrangements of stamp designs are far from confusion and support the integrity of meaning. "Traditions of Ramadan", "The 950th Anniversary of the Victory of Manzikert", "Traditional Turkish Archery", "Paintings of Our Turkish Artists", "Bird Houses" stamp designs have legibility problems, there are design inconsistencies due to font variation, and the fonts preferred in typography are designed It has been concluded that there are problems such as being small in the field. When the typographies preferred in stamp designs are evaluated, it is seen that serif-free font is used and the typography is diversified in color and form in accordance with the design content. In line with the data obtained from this study, it is thought that other scientific studies can be carried out with semiotic analysis methods and that the study will contribute to the field in a theoretical context.

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