Abstract:

The concept of sustainability in tourism in terms of tourism which is the source of natural, historical, cultural and social values, the preservation of tourism attractiveness refers to the continuation of developed. In this study, Muğla of Marmaris tourism in the district of “SWOT” (superiority, weakness, opportunities, threats) was conducted to determine the status of. This analysis study and related resources scanning method, focus group studies, and field research is based on theoretical. The scope of work the district arranged field trips to Marmaris and theoretical studies are reviewed. The purpose of this field trip the tourism potential of the region, and to create the infrastructure to supply necessary information to see the status of examining. The survey method used in the study that operate in the region with many theoretical the hotel manager, tourism employees, corporate officials and civil face to face interviews with administrators were conducted. Also alternative types of tourism and tourism in the county are handled partially to reveal the current situation were studied. Again, an active role in this process existing in the area of tourism businesses (lodging establishments, resorts, apartments, B & B, private facilities, etc.) cooperation within the framework of plans and policies that will be created will focus on the determination of. ” SWOT” Analysis Strengths and weaknesses of the town of Marmaris as a result of due diligence, the elements of opportunities and threats have been identified.

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