Özet:

With the increasing use and addiction of social media, people have become able to access all kinds of information through social media. Destinations are shared on social media platforms where information, as well as customer experiences, are shared. People can share their experiences about any destination through social media. By sharing experiences, positive or negative impressions about destinations may be observed. Therefore, social media may be a very effective tool in shaping the image of a destination correctly and promoting that destination to people. This study, it is analysed how effective the Ankara Provincial Directorate of Culture and Tourism is in the perception of the destination image of Ankara. Within the scope of the study, the posts and hashtags made on the official Instagram account of the Ankara Provincial Directorate of Culture and Tourism are analysed and the findings of the destination image are revealed. According to the results of the study, Instagram posts of the Ankara Provincial Directorate of Culture and Tourism are not sufficient. In addition, posts related to art and nature were made.

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