Abstract:

The green consumption phenomenon draws attention to environmental factors while contributes to sustainable development on the basis of awareness. This study aims to identify the levels of differences in green consumer attitudes and purchasing behaviors according to the demographic characteristics of different professionals. In the framework of the research, the data were obtained by the face-to-face survey applied to 400 employees who are working in public institutions and organizations in the Bolu center. The results of this study are achieved in accordance with the objectives. The green consumption behavior of women workers is higher than the green consumption behavior of men workers. Also, although consumers are concerned about the environment, it seems that they do not reflect this in their behavior during shopping. The main reason for this is that green products are expensive and cannot be found everywhere.