Özet:

Tobacco addiction is one of the major health problems of our age. One of the effective ways to reduce smoking addiction is the media. Public spots for smoking, on television and radio, are used to inform the public and to reduce smoking. The purpose of the research is to be able to reveal how the public spot created for smoking transmits messages to the target audience and in the indicated relationship. In the study, the Ministry of Health has conducted "Let's Cigarette Stop Life" public spots with the indicative analysis method, trying to find out how the message transmission to the target audience is done through the indicators. In the three public spots that were studied as the outcome of the study, the target audience was also alerting against smoking and its damage, also educational messages, the visual indicators used in the point of awareness of smoking and its damage could be given messages with straight meanings as well as side meanings, the smoking itself was marked to the smoking completely through indicators without being shown.

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