Özet:

Consumption-based human activities and industrialization cause many environmental problems such as the extinction of animal species and forest areas, high level of global warming and depletion of natural resources. Increasing the environmental sensivity in the 1960s and emerging the environmental activities in 1968 protest movements conduced to environmental consciousness. In 1970s, the importance of communication started to discuss within the scope of the environmental problems and solutions of them. In this context, the concept of environmental communication were revealed for the purpose of raising the awareness of environmental issues and inform the individuals about what should they do on environmental issues. The public service announcement is short films that is prepared to raise awareness of public and lead them about the environmental issues. In this study, the content of the public service announcement on environment which broadcasted between 2012 and 2015 on TRT 1 were analyzed. In the next step of the research, 15 in-depth interview with semi-structured questions were made to determine the environmental awareness and attitudes of the attendants. In conclusion, the findings were interpreted and provided proposals for the public service announcement on environment.

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