Özet:

OBJECTIVE: This study has taken place in order to examine the effects of foreign brand named Internet consumer purchasing behaviors and decisions. In order to do this, aquestionnaire has been prepared according to a scenario where a local company,which manufactures technological products used in daily lifes names its new products that take place in its technological product categories with foreign names and this questionnaire has been conducted throughout Turkey toconsumers using the Internet. In this framework, how brands with foreign names have an effect on their cost and quality factors have been determined. In addition, thelikert scale applied in order to determine whether or not foreign brand nameshave direct or indirect effect on consumers purchasing behavior have been used to determine which factors brand names are effective on. It has been determinedhow brands with foreign names effect these factors and the relationship betweenthese factors and consumers purchasing decisions have been interpretedaccordingly.METHODS: RESULTS: CONCLUSION

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