Özet:

This study has studied the impact of market focus on business performance. Market-focused practices involve the identification, implementation of strategies that will meet customer expectations and needs in a short time while performing the business’s daily activities and the adoption of these strategies by all employees in the business. Thus, the market focus is aimed at identifying what business activities can happen to meet the needs and needs of the customers in place faster than the competitors. Corporate movements that can respond to the needs and desires of customers on the market will lead to an increase in business performance both qualitatively and quantitatively. In this context, the impact of customer focus, competitive focus and inter-departmental coordination, which are the underdimensions of market focus, and the business performance, which are considered as the underdimensions of business performance, has been analyzed on the innovation performance, financial performance and non-financial performance. The research was conducted on participating banks operating in Turkey. The data collected through the survey has been subjected to various analyses such as factor, reliability and regression. The research finds that market focus has a positive and meaningful impact on business performance.

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