Özet:

Traditional performance assessment is mainly based on financialaspects, but the significance of non-financial aspects such as customersatisfaction or innovation becomes important factors for business successespecially in service areas. The aim of this paper is to investigate theappropriate strategy and performance measurement in logistics companiesby using the Balanced Scorecard (BSC) method with fuzzy AHP (FAHP)approach to ensure comprehensive performance analysis of both financialand non-financial aspects. Since the major customer of logistics companiesare traders and manufactures, they provide a series of transportationsolution or other logistics activities. In this paper, the relative algorithm isproposed to measure each dimension of BSC. According to theirsignificance level, all dimensions are ranked to pay attention respectivelyfor the selection of the strategy of the logistic companies. The weight ofeach technical criterion which is important for the strategy of logisticscompanies is found to calculate the relative weight of each dimension ofBSC. The most important measures of each BSC dimension are return oninvestment, safety and reliability, administrative performance, employeesatisfaction.

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