Özet:

Civilization of mankind to upgrade the level of effort with the entire increase human welfare and the quality of life improvement goals are connected to is concerned, all involved in the fields of human health protection and improvement of the function assumes that the health services sector is important and how significant a place that it occurs. Within the scope of this study in the physical environment, health care marketing are discussed in detail. Health services marketing is an important concept in the physical environment. Perceived by consumers of services and consumer attitudes to the physical elements to play an important role in visual quality is. Hospital services in business area in terms of satisfying the physical environment plays an important role. In this study, in Ankara to be active in group B and C 5 private hospitals in the physical environment under conditions in the hospitals within the view of modernity, modern hospital with skin, examination and patient comfort rooms, waiting room comfort, warmth of the hospital, the hospital in rest of the adequacy of the hospital adequacy of non-resting places, hospital noise, hospital ventilation system, lighting system, hospitals and hospitals in the direction of residential areas were examined as a comparison, the differences between and similarities have been put in place. Assessment results provide guidance to hospitals in terms of marketing managers will be presented as a visual.

Anahtar Kelimeler: