Smartphones which combine cell phone and palmtop computer technology into a single device are popular technological tools of today. University students’ within the user location and main target group of the new generation of technology thanks to interest and curiosity for communication and information technology are rapidly increasing duration of use daily tools which have higher functionality such as smartphones. Long-term usage of this tools has raised the issue of smartphone addiction. The purpose of this study is to examine smartphone addiction level in terms of shyness and loneliness. The sample of the study consists of students in college who are smartphone users and studying at Communication Faculty of Selcuk University. In the study, the data will be obtained using Smart Phone Addiction Scale, UCLA Loneliness Scale and Shyness Scale. In the light of the data obtained, in analyses such as factor analysis, correlation analysis and regression analysis were used. According to the results of the analysis; students use less to play the game and read e-books while using a purpose to more surf the web, to use social networking services and listen to music. Smart phone addiction a significant positive correlation between shyness and loneliness factors. There is a significant positive correlation between loneliness and shyness with smart phone addiction factors. Also “information/the entertainment, shyness and loneliness of the differentiating variables makes it different which is variable positively and significantly, it is observed that smartphone addiction. In addition, the dependent variables in the regression analysis are positively and significantly affected in the independent variable.Keywords: Smartphone addiction, loneliness, shyness
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