Atıf Sayısı
9
Görüntüleme
19
İndirme
6
This study aims to identify consumer knowledge concerning the symbols on the package labels of the cosmetic products. The sample consists of the randomly selected 344 university students Descriptive statistics and t-test have been used in data analysis to identify the variation of the consumer knowledge concerning the symbols on the labels of the cosmetic products according to gender. The average score of the consumers has been found to be 19.22. It has been established that female consumers have a higher total score (19.39) than males (18.88). There is no statistically difference between consumer knowledge concerning the symbols on the labels of the cosmetic products according to gender. What follows from the finding that consumers do not have sufficient information about symbols on the package labels of the cosmetic products is that they should be informed about what symbols on the package labels of the cosmetic products mean.
This study aims to identify consumer knowledge concerning the symbols on the package labels of the cosmetic products. The sample consists of the randomly selected 344 university students Descriptive statistics and t-test have been used in data analysis to identify the variation of the consumer knowledge concerning the symbols on the labels of the cosmetic products according to gender. The average score of the consumers has been found to be 19.22. It has been established that female consumers have a higher total score (19.39) than goods (18.88). There is no statistically difference between consumer knowledge concerning the symbols on the labels of the cosmetic products according to gender. What follows from the finding that consumers do not have sufficient information about symbols on the package labels of the cosmetic products is that they should be informed about what symbols on the package labels of the cosmetic products mean.
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