Özet:

With the transformations of value measurements in the postmodern era, many goods and services purchased by today’s consumers, has gained social and emotional values. Accordingly, the business who direct towards the customers feelings and design memorable/ distinctive experiences taking places in his memory storage, could get the competitive advantage while getting differentiation process. The hedonistic motivation model, which separate the tourists buying behavior model from the consumer buying behavior model, the images and the emotions that composing the hedonistic reaction step affect the buying intentions. In this context, from the conditions of postmodernism the de-differentiation, perpetual present and hyper reality, leads the themed hotels being used in the area related to tourism marketing in the tourist buying behavior model. In this study, by establishing a relationship between the hedonistic motivation model and postmodernism characteristics, on the conceptual model the place of the themed hotels increasing the consumption capacities through simulation was evaluated.

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