Atıf Sayısı
39
Görüntüleme
107
İndirme
63
Today, the quickly spreading of Internets' using throughout all part of the community, changed the individuals habits and behaviors as a consumer as well as their lives. One of the important phenomena occurring In recent years, shopping over the Internet, could affect the tourists' purchase decision process and exist as being a determining factor in the decision process stages, so it is becoming a controversial issue and increasingly important issue on the tourism product buying decision. In Turkey the number of research topics examining the shopping behavior of tourists over the Internet, is yet very insufficient. This study is being done in order to determine the behavior and tendencies of tourist coming to Turkey related to e-shopping, but also to discuss the efficiency of TAMs' explaining the behavior of tourists through buying on internet. The main objective of this study is to examine the tourist product purchase behavior with the Technology Acceptance Model. The determination of the factors on touristic buying behavior and the directions and rates, will shed the light over electronic marketing activities.
today the fast spread of ınternets039 using thrughut all part of the community changed the individuals habits and behaviors as a consumer as well as their lives one of the important zoom ın recent years shopping over the ınternet may affect the tourists039 purchase decision process and existing as being a determining factor in the decision process so it is becoming a controversial issue and significant issue on the turism product buying decision ın turkey the number of research subjects examining the behavior of behavior of the behavior of tourist exchanges in order to be able to find out in the real estate in the change in the decision to be able to find out the alternative to change in this problem in the solution to be able to find out in the alternative to be able to change in the alternative to access to access in this problem of the solution to be able to access to access to obtaining in this problem in the alternative to access to change in this problem in the problem of the real estate in the alternative to access to access to access to access to access in the development of the problem of the development of the development of the development of the development of the development of the development of the problem of the problem of the development of the development of the solution of
Alan : Eğitim Bilimleri
Dergi Türü : Uluslararası
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